Al Ghurair

The Brand

Al Ghurair is one of the UAE’s most established family groups, operating across multiple sectors; manufacturing, real estate, education and philanthropy. Following a major rebrand, the group needed a corporate website that could clearly reflect its renewed strategic direction and provide a strong foundation for future growth.

The challenge

With multiple subsidiaries, each led by its own CEO, the organisation needed a corporate digital presence that could align diverse priorities without diluting the overarching group story.

The brief went beyond design. It required bringing senior stakeholders together around a shared narrative, and delivering a site that could clearly communicate a complex business while supporting the group’s scale, complexity and long-term ambition.

The insight

Stakeholder engagement revealed that the organisation’s structure and expectations were more complex than they first appeared. Each business had distinct requirements for how it wanted to be represented online.

The key insight was that the corporate website needed to do more than serve as a storytelling platform. It had to act as a blueprint for digital consistency, setting a clear standard that individual business units could follow with confidence.

The roadmap & solution

We delivered a flexible corporate website and design system built to scale with the group’s ambition:

Scalable digital framework
Designed a corporate website supported by a flexible suite of templates and components, balancing global consistency with autonomy for future growth.

Stakeholder-led narrative development
Worked closely with senior leaders through workshops and iterative reviews to shape the group narrative, clarify content priorities and validate design decisions.

Bilingual content delivery
Delivered a complete set of English and Arabic copy aligned to the new brand voice, ensuring clarity and consistency across markets.

Design system and rollout planning
Produced wireframes, prototypes and rollout plans to support adoption across the group and provide a foundation for future sector sites.

The outcome

The new corporate website launched successfully, delivering a clear and cohesive expression of Al Ghurair’s refreshed brand. The scalable design system provides the foundation for subsequent sector sites across the group, improving efficiency and strengthening digital governance.

The project delivered more than a website. It established a consistent digital direction, aligning leaders around a single vision for how the Al Ghurair brand shows up online.