Ready for change?
We partner with ambitious professional services organisations who are looking to get things done and shape what comes next.
Ready for change?
We partner with ambitious professional services organisations who are looking to get things done and shape what comes next.
Industry
Professional services
Baringa is an international consultancy with deep expertise across financial services, energy and technology. The firm wanted to strengthen its position as a trusted thought leader on emerging regulatory and market topics, while driving measurable demand across priority markets.
Baringa needed to activate complex, technical thought leadership in a way that would cut through a crowded consulting landscape. Campaigns had to drive visibility, credibility and qualified leads across the UK, EU, US and Australia, often under short timelines linked to key regulatory deadlines.
Without a focused activation strategy, there was a risk that high-value insight would fail to reach the right audiences, limiting impact and missing opportunities to convert interest into meaningful engagement.
Analysis showed that LinkedIn and Google Search offered the most effective routes to reach senior decision-makers across financial services, technology and risk.
The key insight was to simplify the approach around two clear, measurable objectives:
build awareness and visibility through traffic to dedicated landing pages
drive engagement through report downloads and webinar registrations
By aligning channels, messaging and metrics to these goals, we reached the right audiences without losing relevance or intent.
We developed a multi-channel paid media strategy designed to deliver both reach and precision:
LinkedIn campaigns using document ads, video, and stills to amplify thought leadership.
Google Search campaigns to capture high-intent audiences exploring payments, risk, and resilience.
Geographic segmentation across Europe, UK, US, and Australia to ensure message relevance.
Baringa supplied the core content and assets, while TheTin led audience strategy, targeting, budget allocation and ongoing optimisation.
Clear KPIs and forecasts aligned expectations from the outset, with post-campaign analysis used to capture learnings and continuously refine performance.
The campaigns delivered strong results across key markets, generating more than 4 million impressions and 150,000 clicks. Cost-efficient engagement and qualified leads demonstrated that complex consultancy topics can perform at scale when framed around relevance, timing and clear value.
By aligning activity to key regulatory milestones, including DORA Day One, Baringa reinforced its credibility as a trusted advisor and deepened engagement with senior decision-makers globally. The result was a repeatable paid media approach that supports both brand authority and pipeline growth.
Impressions
Clicks