Dynamic

The brand

Dynamic has been supporting retail brands for over 25 years, providing end-to-end services from design and architecture to construction, installation, and ongoing support. Their integrated model helps major retailers deliver consistent brand experiences at scale.

The challenge

Initially, Dynamic approached TheTin to help deliver a new in-house project management tool. However, through early discussions it became clear that the real challenge extended beyond software: the business needed a unified technology vision to streamline operations, connect teams, and scale efficiently.

The insight

Consultation with leadership and department heads showed that the real opportunity was not simply to digitise existing processes, but to rethink how technology could work together across the business.

TheTin identified that multiple legacy systems and manual workflows were limiting efficiency and visibility. The answer was to design a connected technology roadmap that would futureproof the organisation.

The roadmap & solution

TheTin developed a multi-year technology roadmap that provided a clear blueprint for transformation:

Enterprise-wide roadmap: Mapped technology priorities across every business unit, aligning solutions to real operational workflows and business goals.

Connected systems approach: Identified opportunities to integrate internal platforms and client systems, improving data flow, visibility and collaboration.

Targeted innovation: Balanced the reuse of proven technologies with focused innovation, ensuring scalability while managing cost and organisational change.

Practical delivery plan: Defined immediate priorities alongside longer-term initiatives, giving teams a clear path from strategy to action.

The outcome

The roadmap enabled Dynamic to launch multiple innovation workstreams, improving internal efficiency and client collaboration.

The partnership has evolved into an ongoing consultancy relationship, supporting Dynamic navigate technological and business complexity with confidence, and embedding innovation into their everyday operations.

Client voice

“Working with TheTin over the last few years has helped us to head off current issues and have good foresight on future challenges. We work collaboratively on various elements of the business and they are invaluable in helping us to deliver innovative solutions.”

Laurie Chalmers, Managing Director