Genius Sports

The brand

Genius Sports is a global leader in official sports data and technology, partnering with more than 700 organisations including the NFL and English Premier League. Their products power the ecosystem connecting sports, betting and media through reliable, real-time data.

The challenge

Following a major rebrand, Genius Sports needed a website that could bring multiple business strands together under a single, cohesive story. The site had to express the new brand identity, clearly communicate a complex product and service offering, and remain flexible enough to support future campaigns.

With varied audiences spanning leagues, media companies and betting partners, user journeys had to adapt to different needs – while also supporting the company’s rapid recruitment drive.

The insight

Through close consultation, TheTin identified that content flexibility and cross-navigation were key to success. Different audiences approached the site by product, sector and role, requiring multiple intuitive entry points rather than a single linear journey.

A modular, templated framework would also give Genius Sports the control and agility it needed, allowing new content and campaigns to launch quickly without ongoing development overhead.

The roadmap & solution

We designed and delivered a flexible website framework built for scale and ease of use:

Modular template framework
Created reusable templates and components that support a wide range of content types and campaign objectives.

User-centred navigation
Implemented a multi-level navigation system that allows visitors to move seamlessly between product-led and industry-led journeys.

CMS structure and governance
Built a clear CMS framework with content guidance and governance, enabling teams to launch and manage campaigns independently while maintaining consistency.

Recruitment integration
Integrated the site with Greenhouse to streamline recruitment workflows and connect talent attraction directly to the corporate experience.

The outcome

The new CMS-powered platform gives Genius Sports full control of its digital storytelling. It has unified brand and structure, while significantly improving agility across marketing and recruitment.

Teams can now launch new campaigns independently and quickly, ensuring the website evolves in step with business growth, innovation and hiring needs.